Webmaster Tool: Now Find Excellent Option to Start Up Your Ideas Easy

TOC Webmaster Tool

Want hundreds of leads lined up at your door?

You are the webmaster tool

Your time is limited!

Prove your ability to deliver results

A "global" medium to attract "local" business

Traffic techniques, Web design strategies

Be specific about what exactly you're offering!

Demonstrate flexibility as webmaster tool!

Make it easy for leads to contact you!

Network and get listed in local directories!

Encourage referrals and repeat customers!

Your focus makes the difference

Your excellent option to start fast and easy!

"Webmaster Tool-Want To Sell on The Web with Hundreds of Leads Lined Up at Your Door? Use These Simple Strategies to Easily Turn Challenges to Your Advantage and Outsell Your Competitors!"

Webmaster Tool

I've noticed that, lately, I've been receiving a lot of questions from webmasters (or people thinking about selling a webmaster tool service) over the Web, asking what you need to do differently than those people marketing a physical product.

It's a good question. Because while almost ALL of the selling and traffic generation techniques I teach work equally well for both product and services-based business models, there are a few unique challenges and webmaster tool´s faced by webmasters that warrant special discussion...

CHALLENGE #1- You ARE The Webmaster Tool and Product!

As a service webmaster, you ARE the product, whether you're a...

- Architect
- Consulting engineer
- Real Estate Agent
- Designer
- Doctor
- Lawyer
- Bed & Breakfast Owner
- Auto-mechanic
- Caterer
- Hair Stylist
- Fitness Trainer
- Accountant
- Investment Advisor
- Childcare Provider
- Housekeeper
- Dog Walker
- Landscaper

... or whatever!

As a webmaster tool, you're selling your time with the promise of a particular result as opposed to a tangible product.

CHALLENGE #2- Your Time as Webmaster Tool is Limited!

Unlike someone selling a physical product that can be stored and shipped on demand, you can only service as webmaster tool on as many projects as your time allows.

And assuming you pause to sleep and eat like the rest of us, this means you are limited to an 8-hour day. (Okay, 12 to 16 hour days if you love your work as much as I do!)

CHALLENGE #3- You as Webmaster Tool Must Prove Your Ability to Deliver Measurable Results, While Emphasizing Flexibility

People will want to see proof that you've delivered great results and service as webmaster tol for other clients, but they will also want to know that you are flexible enough to meet their own unique needs.

So you must walk a fine line, making sure that you keep confidential client information confidential, while:

A) Proving that you've satisfied the needs of other clients like them with great results...

And

B) Demonstrating your ability to customize as webmaster tool to meet their personal, unique needs.

CHALLENGE #4- You're Using A "Global" Medium To Attract "Local" Business as Webmaster Tool.

Frequently, service-based businesses rely on local clients. Sure, the owner of a bed & breakfast in Seattle, Washington may be thrilled to be attracting clients from Australia's Gold Coast.

But is the landscaper in Seattle going to be equally receptive to securing a weekly hedge trimming and lawn-mowing client from Australia? Probably not.

So webmaster tool-based sites that rely on local customers need to actively pursue sources of local traffic.

Traffic Techniques- Web Design Tips- and Sales Copy Strategies For Servicing as Webmaster Tool on The Web:

STRATEGY #1- Establish Your Credibility!

When you are servicing as webmaster tool, you are typically selling a relationship with yourself. And this requires that you spend more time and effort establishing your credibility and developing a rapport with your visitors than is typically required on a site selling a physical product.

For example, a site that sells a product like gift baskets might include some brief "About Us" information that gives details about who the web site owners are, why they started their business, and how long they've been online.

However, the majority of the web site would focus on establishing the value of the actual product (the gift baskets), providing detailed information about guarantees, delivery procedures, etc...

Including reams of misplaced information about the web site owners could actually hurt sales more than help because, in this case, visitors' chief focus should be directed to the value of the product.

When you're servicing as webmaster tool, however, you ARE the product. So establishing your credibility - essentially establishing your value - is CRITICAL TO CLOSING THE SALE.

You need to not only establish the benefits of the webmaster tool service you're offering, you need to establish the value of YOU providing as webmaster tool.

There are a few different ways you can accomplish this:

A) Include a good, professional PICTURE OF YOURSELF.

And no, the picture of you in your Hawaiian-print shorts and "Kiss the Chef" hat from last year's summer barbecue won't do. Giving your visitors a professional image to associate you with will go a long way to establishing your credibility.

B) Provide a list of YOUR CREDENTIALS.

However, don't just give point after point of accomplishments; be sure to state exactly how each of your credentials is going to TRANSLATE INTO A BENEFIT for your clients.

Don't make the critical mistake of assuming that visitors to your site can make this leap on their own. Clearly spell out the benefits you offer in your sales copy.

For example, if you are a real estate agent with certification in housing inspection, then you shouldn't just tell your visitors "I'm a certified housing inspector." You should tell them:

"Not only can I find the best home in the best location for you and your family, as a certified housing inspector, I can give you an accurate assessment of the home's structural soundness and let you know about any potential problems to make sure you avoid getting stuck with costly repairs in the years to come!"

Doesn't that sound better than, "I'm a certified housing inspector"? Make the benefit obvious!

C) PROVIDE EVIDENCE that other clients have been satisfied with you as webmaster tool.

Depending on the nature of the service you provide, you may choose to do this in a few different ways. Testimonials from clients are a great way to establish your credibility.

An online portfolio of your work might be another option (e.g. landscapers might include pictures of well-manicured properties they designed and maintain).

However, if the confidentiality of your clients is important, then you may need to approach this a bit differently by including more general descriptions of problems you've encountered and steps you've taken to solve them, with no names or clues that could give away identities.

If privacy is important to your clients, then visitors to your site should be able to understand why you can't reveal names and exact details. But again, don't assume they'll know! Explain!

STRATEGY #2- Be Specific About What Exact Webmaster Tool Service You're Offering!

We've already talked a bit about this, but this is such a common mistake I see web site owners making- whether they sell a service OR a product- that I think it warrants further explanation.

You can never assume that providing information about what you've done for other clients will enable visitors to your site to make that leap and picture what you'll be able to do for their businesses. You need to be very, very specific about what webmaster tool service, exactly, you're offering:

- Look at other similar webmaster tool service providers... Do you offer the same services? More? Less? What makes you different from your competitors?

- Do you specialize in anything?

- What kind of guarantee do you offer?

- How will you as webmaster tool service deliver?

Too often, web site owners fail to provide their visitors with enough information. Sales copy with a detailed breakdown of the webmaster service you provide - with the benefits you offer clearly explained - will be one of the most critical aspects of your site.

STRATEGY #3- Demonstrate Flexibility as Webmaster Service Tool!

As I mentioned earlier, people will not only want to see proof that you've delivered great results for other clients, they will want to know that you are prepared to customize your service to meet their own unique needs.

So here, again, thorough sales copy that clearly explains how you're willing to customize your webmaster tool services will be very important.

Do your clients typically fall into a few different categories? Can you talk about each group, and explain how you adapt and change to meet their individual needs?

For example, in a recent site review we did in a Private Web Site, we recommended that the web site owner of a martial arts school break his sales copy down from his existing summary description of his classes into more detailed copy that explains the key differences between his child, teen, and adult classes.

We showed him how, by focusing on these client groups separately, he could more closely target their unique needs (and therefore attract more customers!) by emphasizing the benefits that apply directly to each.

STRATEGY #4- Make It Easy For Webmaster Tool Leads To Contact You!

Here's another obvious one. But I bring it up because I'm continually shocked by how difficult some sites make it for visitors to contact them. If you're selling a webmaster tool service over the Web, then you are generating leads- your goal is to compel visitors to contact you.

But just as someone selling a product over the Web needs to make a seamless transition between their sales copy and their order form, you need to make a seamless transition between your sales copy and the point of contact.

Make it easy for your visitors to contact you!

Provide an online form... your e-mail address... your phone number... your fax number... your physical mailing address ... and any other relevant information (like the best times to call you). And make sure this information is highly visible and easily accessible from every page of your web site.

Why not invite a few honest friends to check out your site and time them to see how long it takes for them to find your contact information? What's obvious to you may NOT be obvious to the rest of the world.

STRATEGY #5- Network & Get Your Webmaster Tool Service Listed In Local Directories!

As I mentioned earlier, if you're a service webmaster tool, then the location of your clients is frequently important. So while almost all of the traffic techniques used to drive visitors to product-based sites can be applied to service- based sites, I would like to mention a few techniques that those of you who need "local" traffic will find useful...

TRAFFIC TIP #1: Network With Other Local Webmaster Tool Businesses.

If you want local traffic, start making personal connections with other local business owners- preferably those with sites of their own.

Look for ways to position your webmaster tool service and your web site as a resource to their customers, and then request a link on their site or get permission to leave your business cards (printed with your URL, of course!) in their lobby or next to their cash register.

Even consider rewarding local business owners for sending traffic and leads your way by offering them a special gift, a discount off your webmaster tool business, or even a portion of the profits.

TRAFFIC TIP #2- Get Your Site Webmaster Tool Service Listed In Local Online Directories.

Here's a severely neglected source of traffic for any local business... whether you sell a product or as service webmaster. There are plenty of local online directories that list only 2 or 3 businesses in categories that should be quite popular.

With consumers becoming more comfortable searching for information online, it only makes sense that they're turning to these local directories (to hire local service webmasters!) with increasing frequency.

Why not take advantage of the fact that few businesses are pursuing this VALUABLE SOURCE OF TRAFFIC? Look up local online directories in your area and request a listing!

TRAFFIC TIP #3- Take Advantage Of Sites Like eLance.com.

Depending on the type of service webmaster you are, professional services marketplaces like...

http://www.elance.com

http://www.freelance.com

... may be a great source of clients and leads. Post your qualifications and bid on posted jobs, using your web site to help "close the deal" once you've entered into a one-on- one discussion with a potential client.

STRATEGY #6- Encourage Referrals & Repeat Customers!

Here's another technique you should be using, no matter whether you're selling a product or as service webmaster. Always, always, always follow up with existing clients!

Are they happy with the job you did for them? Is there anything else you can do for them? Do they know anyone else who might benefit from you as service webmaster?

E-mail has made following up with your existing clients extremely easy and cost-effective, so there is no excuse for not taking advantage of this SOURCE OF EASY EXTRA REVENUE!

Don't be afraid to remind previous customers that you're there as service webmaster. And don't be afraid to ask for referrals. If you've done a good job for someone, they'll likely be more than happy to refer their friends and business associates to you.

But if you don't ask, they'll rarely think to do it! Don't leave this to chance.

QUICK TIP: Don't forget that while you may sell as service webmaster as your main revenue stream, you may also supplement your income by offering products that are complementary to your service webmaster biz through your web site.

Final Thoughts on Webmaster Tool Service

I get a lot of e-mail from people who think that selling a service over the Web must require an entirely different approach than selling a product.

They think they will need to use an entirely different set of tools and techniques... that their web site design will be dramatically different... and that to drive visitors to their sites, they'll need to use some strange, newfangled strategies.

This simply isn't the case.

The only real difference between selling as service webmaster versus a product over the Web is your focus:

When you sell a physical product, every aspect of your site design and sales copy focuses on how the product is going to solve visitors' needs and benefit them.

When you sell as service webmaster over the Web, the focus is on how YOU are going to solve visitors' needs and benefit them.

Once you've wrapped your head around this concept, everything else should fall into place.

Sales copy strategies... traffic generation techniques... web site design strategies... all of the techniques and strategies I teach can be transferred directly to a service webmaster- based web site to dramatically increase the leads you attract, the deals you close, and your overall online income!

Drawings and Design...

Bornholm Design

Promote Your Service Business Online!

Selling a service on the Web goes way beyond Web-related services like programming or Web design. The possibilities are endless. You could provide a service that anyone from any part of the world is searching for and needs...

a cartoon artist
an import/export specialist for Germany
an investment specialist in Brazilian bonds
an expert in Japanese netsuke
an accountant with special knowledge of tax havens
a copywriter
a trainer (of just about anything!)
an editor for medical articles
someone who creates indexes for books
a pharmaceutical expert
a translator (do you know two languages?)

Or your service business could be focused on local needs in your region...

a chimney cleaning service
a plumbing contractor
a catering service
a landscaping company
a concrete repair service

No matter who you are or what you do, you could benefit tremendously from a Web presence. Believe it or not, just about everyone has an expertise in something that they could sell.

Heck, odds are most people are already selling their services as a primary source of income... but have never thought seriously about generating customers globally by using the Web's powerful outreach.

In fact, selling your professional service online is, without a doubt, the most overlooked and virtually untapped opportunity on the Internet. Despite the fact that it requires minimum effort and cost to bring your skills and knowledge before a hungry-to-buy, world-wide audience, most Service Sellers fail to do so.

And the few who do attempt to utilize this medium? Well, the effort is poor indeed. Either they put up a poorly designed "circa 1997" brochure site that no one visits. Or, they post their specific service to one of the many online hot spots (like Guru.com, for example).

Unfortunately, neither of these two practices gets the job done effectively and efficiently. In order for anyone to contact you directly about your service (without a word-of-mouth referral), you'll have to successfully convince that person...

1) You are the best in your particular field, and OVERdeliver on your service.

2) You are trustworthy, credible, easy to work with, and the best at what you do.

3) You are competitive in your pricing.

4) Your service provides the solution that s/he is looking for -- better still, your service is the only solution to her or his problems.

Bottom line?

In order to sell a service online, you need to establish a relationship with your potential clients. A content-rich website and newsletter that build trust and credibility will develop and solidify this rapport. It is only after a relationship is established that prospects will begin to respond.

And what about local services -- like the aforementioned chimney cleaning service? Most people assume that because the Web is a global medium, it's not a relevant advertising conduit for a locally-based business. After all, if your chimney cleaning business is based in Hudson, Quebec, it's unlikely anyone outside of a one-hour driving radius is going to hire you for your services.

In comparison, a database programmer and a cartoon artist do not face such constraints -- they could be hired by anyone world-wide. But guess what? The Web works for both.

Why?...

1) A Web presence gives your business a distinct edge over your local competitors, especially when it comes to expanding your current customer base.

For example, Sue wants to hire someone to clean her chimney but she doesn't have any recommendations from friends. So she has to resort to the phone book's Yellow Pages where she selects the most appealing ad. Sue figures her only option is to take a chance and try her luck with her choice.

More and more people are turning to the Internet as their preferred source of information. A Web presence allows your potential client to get to know you and your service better than a small ad ever could. And this in turn means a confident and less risky feeling about making a business decision. S/he has a more open-to-hire frame of mind.

If your competitors don't offer this option, you have a serious edge on getting that follow-up contact about your service. After all, who do you think they are going to buy from -- a friend or a stranger?

2) A local business can leverage its Web presence by turning its site into a feel-good community resource.

Our chimney cleaner, for instance, writes a series of great articles on fire prevention and fire safety (with subtle cross-sells to his chimney cleaning service). Each week he features one article on his site, and announces its presence to the community through the local newspaper...

See Tom's Fire Prevention Tip of the Week at...

http://www.HudsonChimneyServices.com/

Turn your site into an information resource, and the trust and awareness it fosters will generate more clients.

3) A locally-based service can use its Web presence to generate additional income from a global audience as well as build local business.

For instance, great articles about fire prevention and fire safety appeal to everyone on the planet. And while no one from Tucson, Arizona is going to request that you clean their chimney, he may very well follow your link to a merchant partner (ex., a fire extinguisher retailer), and make a purchase (for which you receive commissions).

4) A Web presence indicates your consideration of people's busy lifestyles.

You have, in effect, just erected a 24/7 storefront just for them. You may even want to include your URL on your voice mail...

I'm sorry, our office hours are 8:30-6:00 Monday to Saturday, but our website (www.HudsonChimneyServices.com) is always open!

5) A Web presence is cheap, and a single lifetime customer brings significant dollars to your business.

(Think about the additional business generated by word-of-mouth referrals.)

An SBI! site is a great way to get the Net working for your service business. Here is a "big picture" view of your traffic-building, income-generating SBI! process as a service seller...

Identify a great niche service and its target group.

In order to generate income, enough people must need and/or value your service and feel strongly that they will personally profit from the way you deliver it versus your competitor's approach.

You also need to know whether your marketing efforts should be focused locally or globally (depending upon the narrowness... or broadness... and/or nature of your niche).

For an example, a general tax accountant may only attract traffic from his local area. The majority of his clients like the peace of mind afforded by being able to drop off important documents to the office or being able to discuss delicate financial matters face-to-face.

Contrast this with an international tax accountant who specializes in tax sheltered investments for the wealthy. His clients could come from anywhere in the world and communication could all be done by email, fax, or courier.

Action Steps

Step #1

Create a thumbnail sketch of...

i) Your service -- Write down in point form exactly WHAT, HOW, WHEN, and WHERE you offer (or plan to) your service. Note your range of flexibility -- how and where you can adapt your service to particular needs. Describe your strengths (i.e., the reasons why you are better than the competition) and pinpoint your weaknesses (i.e., what you are planning to improve).

Give your outline to a family member or a friend (who knows your business) to see if you have forgotten anything and/or to check that the presentation is as objective as possible.

ii) Your client -- Develop a profile of your ideal client...

Baby boomer? Senior citizen? Teens?
Family? Single? Partners?
Money concerns? Stressed for time?
Trend-setter? Conservative? Do-it-yourselfers?
City-dweller? Rural home-owner? Neighborhood?
Region? Nation? Continent?

Make your sketch as comprehensive as you can. If your service has more than one kind of client, do a profile for each major type. As well, ask yourself who should not be your prospect -- this technique is helpful to keep you focused on your ideal client.

Step #2

Now combine the two thumbnail sketches (you, and your client). This is your service business! Use this detailed snapshot when developing content for your website. It will help you keep focused on your target group and their needs which is critical for achieving a high Conversion Rate.

This snapshot will also help you narrow your niche, if needed. Use it to discover more profitable angles to your service. The ideal is to offer a service that is relatively high in demand with few suppliers (i.e., your competition). Try to adapt or change your present service to meet that goal as closely as feasible.

Be passionate about what you do.

Love what you are doing. Your enthusiasm and determination will be reflected in your business at all levels of operation. It won't feel like you are working!

Offer superior quality service to your clients.

Step #3

Provide outstanding service every time. Wow your customer with your fast turn-around, or low pricing, or free trial, or unexpected extras, or generous guarantee, etc.

Quality and high satisfaction guarantee repeat clients. And, in turn, these enthusiastic clients generate word-of-mouth referrals... the most targeted and least expensive way to develop leads, produce contracts and increase profits. It is as simple as that.

Make every moment and dollar count!

Identify and focus on attaining your Most Wanted Response (MWR) (i.e., what you most want your visitor to do). So that after visiting your site, or subscribing to your newsletter, or reading an ad, you "most want" your visitor to contact you. Everything you do must in some way help to attain that MWR.

Strive to get the best possible traffic-building and lead-converting results for every dollar... and for every hour you spend on your business.

Time is money. So don't count your hours as zero cost simply because it does not cost you "out of pocket." Assign your time a dollar value as well.

However, maximizing profits does not imply that you must only minimize expenses. After all, if you spend no money or time on a business... you have no business!

Step #4

Fine tune your time-management skills.

Whether your service business is a small home-based operation with a work force of 1 (you!) or a company with 5-10 employees, you are constantly in "multi-tasking" mode. Follow these simple but effective guidelines...

Touch it once and move to the next step
Make lists, but stick to The 6 Most Important Things.
Plan how long each task will take.
Assign time slots for accomplishing each task.
Focus on the difficult/important projects first.
Throw stuff away that clutters your computer/office.

I've further reduced this to my 4 DO's, which appear on a yellow sticky on my computer. Every call on my time must be handled by one of the four do's...

Do, Dump, Delegate, Delay

Step #5

Manage your business and money effectively.

Focus on your bottom line, manage your cash flow and collect payments that are due. If you lack these skills, get training through books or business courses. Or purchase inexpensive accounting software programs such as Quick Books.

http://quickbooks.intuit.com/

... to keep track of your records.

Step #6

Market the smart way.

Get the right message to the right people via the right media and tactics so they will respond and hire you for the contract, with the highest ROIs (Return on Investment) possible.

Build your own Theme-Based Content Site... This is the highest ROI technique for any Service Seller, yet most don't dream of doing it. This course will put you five steps ahead of your competition.

A Theme-Based Content Site is one that is loaded with high info-value Keyword-Focused Content Pages which rank well with the search engines. These optimized pages will pull in more targeted traffic and get more prospects to contact you about your service and hire you for the job (i.e., increase your Conversion Rate). Your profits grow exponentially when you concentrate on maximizing both traffic and Conversion Rates.

Develop a powerful Unique Selling Proposition (USP). Create an eye-catching short statement that sums up in a few words what sets you apart from the competition. For example, Mike's Pizza restaurant has this USP... Delivery in 30 minutes or it's free. The message is simple, clear and hot. Weave your USP into the fabric of your business.

Know the value of lifetime customers -- An effective way to budget marketing funds and to get the highest Return on Investment is by calculating the lifetime value of a client. This will reveal how much you can afford to spend on the acquisition of new clients. Depending on the nature of your business, a repeat client can bring you thousands of dollars of income during the span of your service relationship.

Use the following formula to find your answer (if you are just starting your service business, guesstimate the two variables)....

The average fee of your service X how many times a client uses you = lifetime value of a client.

Knowing this critical number allows to grow your profits as quickly as possible without overspending your marketing budget. Use it to measure and track each marketing tactic and shift marketing dollars to the high performers, thus saving money.

PREsell! Don't sell. Use great, and related, content that is of value to your visitor/potential client on your site, in your newsletters, and in your ads. It is the most effective way to build likability, trust and an "open-to-hire" attitude in your visitor's mindset.

Guarantee your work. There is nothing more powerful than a simple statement or stamp that says All Work Guaranteed. And of course, you must live up to your promise.

Provide verifiable testimonials that include the full names of the people giving their endorsement, the cities/location where they live and their email addresses. An effective testimonial outlines a specific benefit, something that is relevant to your target group. It is believable -- you can clean up gross typos/spelling mistakes but don't turn a testimonial into a polished piece. It is proof that someone else has used your service and you more than lived up to her expectations.

Be super-accessible. Place your contact information (toll-free phone number, email address, fax number, mailing address -- whichever ways you want people to contact you) in highly visible locations. Some examples... on your site, place contact info at the bottom of every content page and if you like, build a special bio page as well (i.e., some interesting background details about you, including a photo or two). Include a link to your email address in your newsletter. Add your phone number and email address to your sig file.

Easy and fast should be the operative words for how people can reach you.

Step #7

Make all traffic count...

Have a Second Income Stream. Some visitors who land on your site may be overly cautious, or they may be just doing some preliminary research, or they may be a little short on funds at this time, or... etc., etc. There are many legitimate reasons why not all visitors follow-through and contact you about your service.

Use this traffic to your advantage by PREselling related products (or non-competing services) for merchants you represent through their affiliate programs.

Step #8

Research and join affiliate programs of merchants who offer quality products that are related to your service and fair commissions.

For example, let's say that you are a dog trainer. A visitor who has a 3-month old puppy arrives on your site. She is just "shopping around" and wants to have identified the "perfect" trainer by the time her puppy is 5 months old. She doesn't need your service now but she is very interested in the puppy books and grooming products that you are recommending. She clicks through to your merchant's sites and buys! That's two commissions for you which equals additional income.

Continue doing what is profitable. Stop what is not.

Step #9

The beauty of the Net is that everything you do is completely trackable, totally measurable.

Monitor and track your business constantly, especially the more abstract aspects like... knowing where your traffic is coming from, the satisfaction level of your clients, the new trends in your field, the effectiveness of your newsletter, ads, etc., etc. Concentrate on actions that contribute positively to the bottom line. Scrap the rest.

In other words... stay on top of your business so that you can take advantage of new opportunities and avoid any pitfalls.

Combine these service-selling "business" basics with the SBI! process, as outlined in the Action Guide, and you will be well on your way to a thriving and trust-inspiring Web presence... and more contracts.

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