Online Credit Cards and The Big Advantages of Accepting Them

• 87% of Internet customers pay by credit card. That's why accepting online credit cards is proven to boost orders by nearly 400% (compared to just offering the option of sending in a check or money order).



• Customers trust you more, because you look like a real business -- not a fly-by-night operation, or a hobbyist working from your kitchen table.



• Online orders increase your profit per sale
because (1) they eliminate the cost of using 800 numbers and live operators, and (2) credit card buyers are less concerned with price than cash buyers -- which means you can raise your prices and lose almost no business.


• Without a merchant account, you're at the mercy of your customers (who often get distracted and forget to send their checks), the Post Office (which takes at least three days to deliver your checks), and your bank (which makes you wait several more days for the checks to clear your account)!



• With the right merchant package, your customer's money is instantly and automatically wired into your bank account, ready to spend within 24-48 hours. This means you can immediately reinvest your earnings, grow your business, and keep up with the rapid growth of the Internet. Even if you just use the money to pay your bills sooner, your life will be a lot less stressful.



• With online credit card processing, you'll capture many more orders from people buying on impulse. You see, because most people use their phone lines to access the Internet, they can't call you while they're online! So even if you accept credit cards by phone through an 800 number, by the time most people log off to call you, the impulse is gone, they have second thoughts, or they simply forget!



• The secure server ordering process is hands-free. If you already accept credit cards by phone or mail, and you're processing them off-line, you know that it can take hours to batch the orders, process them by hand, send confirmations to your customers, and enter their information in your database. Why burden yourself with these time-consuming routines when it can all be done automatically?

All the Necessary Tools

• SHOPPING CART SOFTWARE - This allows customers to pick up items throughout a site and put them in virtual "shopping carts". (Just like at the supermarket!) Before they exit, they can confirm what is in their shopping carts, make changes, and pay for their merchandise.
• SECURE SERVER - This allows customers to buy on the Internet without worrying about fraud.
• GATEWAY PROCESSOR - This processes customers' online credit cards instantly when they complete your order form. It gets their cards approved, transfers the money into your merchant account, and sends e-mail confirmations to both you and your customers.
• MERCHANT ACCOUNT - Once the gateway has processed the online credit card, the money is deposited into the merchant account!

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